Home › ClickFunnels › ClickFunnels templates
Best ClickFunnels Templates 2026 (By Funnel Type)
Written by people who pay for this software · Pricing and offer terms checked August 2026 · Destination links auto-checked 21 August 2026
Templates are not decoration — they are pre-solved structure, and the pages we have shipped in an hour have consistently done as well as the ones we agonised over. Here is which template family to start from for each funnel goal, and the edits that quietly destroy them.
Every ClickFunnels plan includes the template library, and every plan allows unlimited funnels, so there is no cost to building three versions and keeping the one that works. The mistake to avoid is browsing templates before you know your funnel type. Choose the path first — opt-in, tripwire, webinar, application — and the template follows in a minute.
Template families by funnel goal
| Your goal | Template family | Pages you need | The one thing that decides conversion |
|---|---|---|---|
| Collect email addresses | Squeeze / lead magnet | Opt-in + thank-you | A promise specific enough to be worth an email address |
| Convert cold traffic cheaply | Tripwire / low-ticket | Sales + checkout + upsell + confirmation | A first offer priced low enough to be an impulse |
| Sell a $500–$2,000 course | Webinar registration | Registration + confirmation + replay + offer | Registration page clarity and reminder emails |
| Sell a $100–$2,000 offer directly | Video sales letter | VSL + checkout + upsell | The first 30 seconds of the video |
| Book high-ticket calls | Application funnel | Landing + application + booking + confirmation | Questions that filter out the wrong people |
| Launch to an existing list | Product launch | 3 content pages + cart-open + checkout | Sequencing and a real deadline |
| Sell recurring access | Membership signup | Sales + checkout + member area | Making the first week obviously valuable |
| Sell one physical product | Storefront with upsells | Product + checkout with bump + post-purchase offer | Shipping clarity and the order bump |
What good funnel templates have in common
- One decision per page. No navigation menu, no sidebar, no "learn more" escape hatches. The only way forward is the button.
- The promise above the fold. Who it is for, what changes, how long it takes. If a stranger cannot answer those in five seconds, no design fixes it.
- Proof next to the decision. Testimonials, screenshots and specifics belong beside the button, not in a section nobody scrolls to.
- Repeated calls to action. Long pages need the same action offered several times — people decide at different points.
- Objection handling before the price. Refund terms, time commitment, what happens next: answered on the page, not left to the checkout.
- A checkout with an order bump. The single highest-return element in the whole template, and the one people most often delete.
Order bumps, in numbers. On 100 orders at $200, a $37 bump taken by 30% adds $1,110 — more than five months of the Launch plan, from one tick-box you set up once.
Customising a template without breaking it
- Rewrite every word before touching the design. Placeholder copy is where funnels die. The template is a skeleton for your argument, not a substitute for it.
- Replace stock images with real ones. Your face, your product, your screenshots. Stock photography signals that nothing on the page is specific.
- Keep the page order. If a template puts proof before price, leave it there. That sequence is the part that was tested.
- Apply your brand lightly. Colours and fonts, yes. Restructuring the hero because you prefer symmetry, no.
- Check mobile before publishing. Most traffic is mobile; most builder work happens on desktop. Long headlines and multi-column blocks are the usual casualties.
- Set up tracking and a test purchase. Buy your own product at $1 with a real card, confirm the upsell fires and the email arrives, then refund it.
The five edits that quietly kill conversion
- Adding a navigation menu. Every menu item is an exit. Funnel pages do not get menus.
- Removing the order bump because the checkout "looks cluttered". That clutter is revenue.
- Burying the price. Hiding it does not remove the objection; it postpones it to the moment of highest friction.
- Changing three things at once during a split test. You will learn nothing. One variable per test, and enough traffic to be meaningful.
- Building six funnels before validating one. Unlimited funnels is a feature, not an instruction.
Where to find templates
Three sources, in the order we would use them. The built-in library covers every funnel type above and is included on all plans. Share links let another account send you a complete prebuilt funnel — common in coaching programmes and agencies, and worth inspecting for stray integrations before you use one. Third-party marketplaces sell packs; treat them sceptically, since a paid template is not a tested template unless the seller shows numbers.
Whichever route you take, the template contributes maybe a fifth of the outcome. Offer, traffic and copy are the rest. A plain page selling something people want beats a beautiful page selling something they do not, every time.
A sensible first-week build
Here is the week we would run again. Pick one funnel type. Load the matching template. Rewrite the headline, the subhead and the bullets in your own words. Add one real testimonial or screenshot. Connect your payment processor and a domain. Add one order bump and one upsell. Publish. Send fifty people to it — from an email, a post or a small ad budget — and read the step-by-step conversion in the analytics.
That whole sequence is about three focused days, which is why the 14-day trial is enough to judge the software and not enough to judge your business. If you want a full quarter to build, launch and iterate, the $99 for three months of Scale offer costs less than three months of the entry plan. Terms verified August 2026 — confirm at checkout.
Frequently asked questions
Are ClickFunnels templates included in every plan?
Yes. The template library comes with the platform on every tier, along with unlimited funnels and unlimited visitors. What differs by plan is contacts, email volume, workspaces, team seats and how many courses you can run — not access to templates.
Which ClickFunnels template converts best?
There is no universal winner, because conversion is mostly offer and traffic. What is consistent is structure: a single clear promise above the fold, one action per page, proof near the decision point, and a checkout with an order bump. Pick the template built for your funnel type, then rewrite every word.
Can I edit ClickFunnels templates?
Extensively. Sections, columns, elements, fonts, colours and images are all editable in the visual builder, and you can save your own version as a reusable template. Restraint helps: heavy redesigns usually break the flow the template was built around.
Can I import a template from another ClickFunnels account?
Funnels can be shared between accounts using share links, which is how coaches and agencies hand over prebuilt funnels. Check the source before importing anything — a shared funnel can carry someone else’s tracking, integrations and copy assumptions.
Do I need a designer for my funnel pages?
Rarely, and it is usually the wrong first investment. A plain page with a sharp promise and clear proof outperforms a beautiful page with vague copy. Spend on the offer and the copy first; hire a designer when a page is already converting and you want to scale it.
How many pages should a funnel have?
As few as possible. A lead magnet funnel needs two: opt-in and thank-you. A tripwire needs four: sales page, checkout with bump, upsell, confirmation. Every extra page is another place to lose people, so add one only when you can name what it earns.
Keep reading
- ClickFunnels 3 Months for $99
Scale plan for one payment — what you get and what renews.
- ClickFunnels Pricing
Launch, Scale, Optimize and Dominate compared line by line.
- ClickFunnels Review
Where it beats the competition and where it genuinely does not.
- What Is ClickFunnels?
Funnels explained without jargon, plus who should not use one.